Thursday, August 19th – Opening General Session Doug Keeley
Doug Keeley, CEO and Chief Storyteller of The Mark of a Leader, is one of
Friday, August 20th – Keynote Speaker John Chappelear
John Chappelear is an organizational consultant, author and professional speaker. He has over 25 years of experience as an executive and entrepreneur, starting his first company in the
Thursday | 8/19
1:30pm-2:45pm Knowledge Sessions Part I:
The Real Truth About Success: Being the Best vs. Being Consistently Chosen
Speaker: Garrison Wynn
Success is more than being good at what you do; it’s about being consistently chosen to do it. Garrison helps people to understand why their products, services, or leadership styles – or those of their competitors – are selected. People don’t necessarily choose what’s best; they choose what they are most comfortable with, whether it’s the best or not. We’ve all heard the importance of “best practices” and superior knowledge, so why aren’t the smartest people with the most information always in charge or number one in their field? This keynote provides original research on managing expectations and emotions and shows that there really is more to success than being the best.
Technology
Speaker: AVI-SPL
Come find out about the newest and Anything But Ordinary trends in the world of audio-visual technology and how you can incorporate these ideas into your meetings and events. See that you don’t need blockbuster budgets to create a blockbuster impact with your attendees. Session presented by SEC sponsor and leader in the AV industry, AVI-SPL.
Diverse Value Part 1
Speaker: Joanne Corby
There’s a new buzzword on the lips of meeting professionals who, besides bringing people together, work with generational and cultural diversities: diverse-value. It’s more than a fad though – it is increasing productivity and creating more effective work teams worldwide. During this extended session learn how diverse-value is helping organizations move beyond equal employment opportunity, affirmative action and workforce diversity. Building a winning team in today’s economy requires removing old diversity labels and using an alternative approach to address worldwide business challenges such as accountability, competencies, and diversities. Attendees are not required to attend this first session in order to attend Joanne’s second session.
Don’t see a session topic that interests you? This organic and open forum creates those face-to-face connections imperative to building relationships. Tampa SCORE will be on hand doing one-on-one career counseling throughout the conference. The mission of SCORE is to provide resources and expertise to maximize the success of existing and emerging small businesses. Also, try your hand in our Wii play area, or simply relax.
Creating a Sales and Marketing Plan
Speaker: Tampa SCORE/Kit Werremeyer and Ed DiSanto
This workshop covers traditional sales and marketing techniques, as well as web-based sales and marketing techniques that are essential components of successful, modern-day new businesses. Learn how to improve your new or existing business with effective sales and marketing.
3:00pm-4:30pm Knowledge Sessions Part II:
Planner/Supplier Forum
Moderator: Joe Planz
Ever wonder how valuable your piece of business is to the hotel you are contacting? Find out the answer to this and many of your other questions as multiple topics will be discussed in this Planner/Supplier forum. This is your chance to get answers to the questions you may have been afraid to ask before. Gain valuable information to get a leg up in the industry!
Diverse Value Part 2
Speaker: Joanne Corby
There’s a new buzzword on the lips of meeting professionals who, besides bringing people together, work with generational and cultural diversities: diverse-value. It’s more than a fad though – it is increasing productivity and creating more effective work teams worldwide. During this extended session learn how diverse-value is helping organizations move beyond equal employment opportunity, affirmative action and workforce diversity. Building a winning team in today’s economy requires removing old diversity labels and using an alternative approach to address worldwide business challenges such as, accountability, competencies, and diversities. This is a continuation of Part 1.
Connection Zone
Don’t see a session topic that interests you? This organic and open forum creates those face-to-face connections imperative to building relationships. Tampa SCORE will be on hand doing one-on-one career counseling throughout the conference. The mission of SCORE is to provide resources and expertise to maximize the success of existing and emerging small businesses. Also, try your hand in our Wii play area, or simply relax.
How to Win an Unfair Fight: Influencing People You Have No Authority Over
Speaker: Garrison Wynn
A great idea is rarely good enough. Sound, well-structured logic regularly loses out to mediocre ideas from people who really know how to influence. This enlightening, research-based session delves into the human condition, revealing that the true key to influence is not intelligence or logic but an understanding of what people really value. Through a collaborative toolkit, this program delivers the tips and strategies you need to make people see the value of your ideas so you’re well positioned to gain agreement.
5:00pm-7:00pm Session:
Opening General Session
Speaker: Doug Keeley
Friday | 8/20
8:30am-10:00am Session:
General Session Speaker: John Chappelear
10:30am-12:00pm Knowledge Sessions Part III:
Mark of a Leader 1
Speaker: Doug Keeley
Couldn’t get enough of the opening session? Come see more at the Mark of a Leader breakouts.
ADA Site Visit
Speaker: Hotel Sales Staff/Barbara Dunn/SE Guide Dogs
We will be conducting an actual site visit of the Hyatt with experts in
Customizing Facebook and Twitter for Business
Speaker: Jim Spellos
Are you using social media to best promote your company’s events and services? Both Facebook and Twitter have a large number of tools ideal for allowing you to connect and engage with your customers – if you know how to locate them. If you haven’t gotten into using social media on a regular basis, or if you’re looking for new ideas and best practices to help you use these tools better, this workshop is for you. This information-packed session will provide you tools and ideas that can make your business learn how to use these tools most efficiently. At the conclusion of the session, you will be able to:
• Identify the strengths and weaknesses of Facebook & Twitter
• Understand how to customize each tool for maximum value
• Identify best practices in utilizing social media for business
• Use and understand the lingo and terminology of social media
Connection Zone
Don’t see a session topic that interests you? This organic and open forum creates those face-to-face connections imperative to building relationships. Tampa SCORE will be on hand doing one-on-one career counseling throughout the conference. The mission of SCORE is to provide resources and expertise to maximize the success of existing and emerging small businesses. Also, try your hand in our Wii play area, or simply relax.
1:30pm to 3:30pm Tradeshow:
Tradeshow
Featuring, for the first time, four $200 giveaways!
Planners: this is your chance to save hours of research and find connections with more than 100 exhibitors who can help you plan superior meetings and events, no matter what your budget. Suppliers: meeting planners will be combing the trade show looking for solutions to their challenges, an extraordinary opportunity for direct and casual connection with new and familiar faces alike. And because the SEC committee will stop at nothing to bring you anything but ordinary, for the first time at SEC, planners are eligible for $800 cash on the tradeshow floor! Winners must be present to win, so there will be no shortage of networking.
3:45pm-5:00pm Knowledge Sessions Part IV:
Mark of a Leader 2
Speaker: Doug Keeley
Couldn’t get enough of the opening session? Come see more at the Mark of a Leader breakouts.
Music Licensing and Trademark Infringement for Meeting Professionals
Speaker: Barbara Dunn
Join hospitality attorney Barbara Dunn as she identifies "hot button" trademark, copyright and patent issues and answers frequently asked questions in the areas of trademark, copyright and patent basics, music licensing, use of speaker materials, speaker/author agreements, and selection and registration of new trademarks. Come prepared to share your questions and issues in this interactive session.
Starting a Business
Speaker: Kit Werremeyer
Learn how to properly organize your new business in order to protect your personal assets, insure your business, finance your business, get licensed, account for your revenues and expenses, develop a marketing and sales process, and understand your competitors, and why it’s important to have a business plan.
Connection Zone
Don’t see a session topic that interests you? This organic and open forum creates those face-to-face connections imperative to building relationships. Tampa SCORE will be on hand doing one-on-one career counseling throughout the conference. The mission of SCORE is to provide resources and expertise to maximize the success of existing and emerging small businesses. Also, try your hand in our
Wii play area, or simply relax.
Saturday | 8/21
9:00am-10:15am Knowledge Sessions V:
Life is Not a Dress Rehearsal
Speaker: Sally Karioth
Sally Karioth is a very special public speaker who has a gift for evoking a wide range of emotions from her audience. It is a gift she has acquired from her varied experiences as a nurse, teacher, writer, talk show hostess and nationally renowned grief therapist. And if one sentence characterizes her speeches, it is her slogan “life is not a dress rehearsal.” This session will examine the exquisiteness of life, and help you distinguish between minor and major life events.
Writing a Business Plan
Speaker: Kit Werremeyer
For new and existing businesses, learn how to prepare an effective written business plan that can be used when you want to apply for business financing and that, most importantly, will be used as a management tool to effectively run your business and significantly improve your chances of being successful and profitable. **Aspiring CMMs take notice**
Critical Excel Tools for the Meeting Professional
Speaker: Jim Spellos
Excel can perform so many functions for the meeting professional, from handling budgets, registration, calculating sleeping room rates & determining registration fees. This session is your opportunity to explore all of the functionality that Excel has to offer, and take home with you tools to save you and your organization time and money. By attending this session, you will work with and receive 3 meeting industry spreadsheets: Rack Rate, Break Even Analysis and Attrition, along with a number of in-class worksheets, all tailored to the meeting industry professional. After participating in this session, you will be able to:
• Identify and use over 15 advanced Excel tools
• Customize graphs and other conditional formatting features
• Identify and use advanced tools such as Pivot Tables and working with multiple worksheets
A working knowledge of Excel is strongly recommended to attend this course.
Connection Zone
Don’t see a session topic that interests you? This organic and open forum creates those face-to-face connections imperative to building relationships. Tampa SCORE will be on hand doing one-on-one career counseling throughout the conference. The mission of SCORE is to provide resources and expertise to maximize the success of existing and emerging small businesses. Also, try your hand in our Wii play area, or simply relax.
10:45am-12:00pm Knowledge Sessions Part VI:
Legal Implications of Social Media
Speaker: Jim Spellos and Barbara Dunn
Are Facebook, Twitter and all of the prevalent social media tools the greatest communication options ever known to business…or are they a legal minefield waiting for you to step in the wrong place? More businesses are finding social media to be the best way to stay connected with their customers. However few organizations understand the legal ramifications of their social media involvement, nor have they set policies to protect themselves. Join Jim Spellos and Barbara Dunn as they discuss the various Web 2.0 tools available to you, as well as what your organization needs to consider from a legal perspective. At the conclusion of the session, you will be able to:
• Identify critical Web 2.0 sites that impact how you do business today
• Understand the legal risks of implementing and using social media and Web 2.0 applications including copyright infringement and defamation
• Use social networking & microblogging tools for your business.
Hot Topic Game Show
Speaker: Jason Carroll, Guest Host
Interactive fun session will test your skills in the latest industry hot topics. Led by
Connection Zone
Don’t see a session topic that interests you? This organic and open forum creates those face-to-face connections imperative to building relationships. Tampa SCORE will be on hand doing one-on-one career counseling throughout the conference. The mission of SCORE is to provide resources and expertise to maximize the success of existing and emerging small businesses. Also, try your hand in our Wii play area, or simply relax.
